| Direct Mail Savings Calculator Analysis of Direct Mail Campaign Cost/Benefit. |
STEP 1: Overtype the five white fields below with your data on the average number of pieces you mail and your average costs per piece. |
| | USPS | GreenMail |
Average Number of Pieces Mailed:
(Daily, Weekly, or Monthly) | | |
Average Cost per Piece:
(Paper and Printing) | | $0.00 |
| Laser Printing and Lettershop: | | $0.00 |
| Data Processing: | | $0.00 |
Postage:
(First-Class or Third-Class) | | $0.00 |
STEP 2: GreenMail Mailers pay GreenMail members an initial amount to receive their mail, and an additional amount to open their mail. Overtype the four white fields below with the per piece monetary incentives GreenMail members will be paid to receive and open your mail, as well as the percentage of members you assume will receive and open your mail. We encourage you to try different incentives and assumptions to determine your savings under different scenarios.
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| Monetary Incentive to Receive Mail Piece: | $0.00 | |
| Percentage of People that Receive Mail Piece: | unknown | |
| Monetary Incentive to Open Mail Piece: | $0.00 | |
| Percentage of People that Open Mail Piece: | unknown | |
| Total Costs: | | |
| Average Cost per Piece: | | |
STEP 3: Overtype the white field below with your Break-Even Response Rate. For example, enter 1.2% as "1.2".
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Break-Even Response Rate:
(Response Rate Needed to Cover Mailing Costs) | | |
STEP 4: Click on the Calculate button below to determine your savings.
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The Bottom Line.
The greatest hurdle in direct mail is to get your offer noticed and the envelope opened. Postal mail costs the same whether the envelope is opened or just thrown away. In contrast, with GreenMail you only pay for mail received or opened, something postal mail cannot offer. Not only will your costs go down, but your response rate will go up because your prospects are paid incentives to open your mail.
GreenMail costs a fraction of postal mail. In the example above, the cost per piece is which is less than the postal mail costs of . If GreenMail has the same response rate as direct mail, you would save in mail costs ( USPS vs. ). Also, GreenMail has a lower break-even response rate of vs. for postal mail.
Contact us today to test GreenMail for yourself.
When you are finished with the Calculator, click the Close Window link below. To continue the Mailer Tour, click the "Next: Benefits for Mailers" link on the previous page.
Close Window
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