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GreenMail Executive Joins Panel of Industry Leaders at Internet World Fall 2002
Panel Will Address Effective Tips for Web-based Marketing Campaigns
NEW YORK, NY. September 30, 2002 - Glenn Hotchkiss, COO of GreenMail Inc., a Web-based direct marketing company, will join marketing leaders for Internet World in New York on October 2nd to discuss effective e-mail and Web-based marketing campaigns. The panel will address how organizations can use e-mail and Web-based applications to increase the efficiency and effectiveness of marketing campaigns while building stronger relationships with customers and clients. Other panelists include executives from Blue Ink Solutions, Quris, and Successful Internet Strategies.
GreenMail provides a cost-effective, environmentally friendly, Web-based alternative for delivering direct mail offers, catalogs, statements, and bills to consumers. GreenMail members benefit because they are paid to receive mail in secure, online GreenMail accounts that they otherwise would receive in their postal mailbox. GreenMail's participating mailers benefit because they eliminate postage, paper, and printing costs on every piece they mail with GreenMail, and because they pay only for those mail pieces actually received and opened by GreenMail members, something the U.S. Postal service does not offer. GreenMail also offers all the benefits of e-mail -- cost savings, interactivity, speed of delivery -- with none of the drawbacks associated with e-mail -- spam, filtering technology, and opt in policies. GreenMail offers its participating mailers the best of all worlds -- secure electronic delivery to password-protected, Web-based accounts with a pricing model that is based on the volume of mail actually received rather than the volume of mail delivered.
"I think this is going to be an interesting panel with some real value for marketing directors looking for new ways to connect with customers," said Hotchkiss. "We have built our business on thinking about the next step in direct marketing and I am excited to share ideas with my colleagues."
Glenn Hotchkiss is responsible for leading GreenMail's overall marketing efforts including product management as it relates to GreenMail's privacy policy. Hotchkiss has more than twelve years' experience as a practicing attorney, with an emphasis in complex litigation and Internet law. Prior to GreenMail, Hotchkiss was a partner and shareholder at Jennings, Strouss, & Salmon, P.L.C., one of Arizona's largest and most respected law firms. Hotchkiss has a B.A. in English from Arizona State University and a J.D.from the Arizona State University College of Law.
About Internet World Fall
Internet World Fall is entering its 10th year and is still the largest, longest running event dedicated to Internet driven technology. Located in the business capital of the world, Internet World Fall 2002 features a comprehensive show floor, special events, networking opportunities and keynote addresses from industry leaders. Internet World Fall offers an extensive conference program featuring solution-oriented sessions with a strong focus on ROI. For more information, visit http://www.internetworld.com.
About GreenMail
Based in Scottsdale, Arizona, GreenMail was created to help reduce the inefficiencies of traditional postal and email direct marketing. By becoming a GreenMail member, users request to receive direct mail offers in their personal GreenMailbox. GreenMail works with direct marketers to filter their mailing lists, thereby reducing the total number of pieces printed and mailed. The cost savings of GreenMailings are passed on to GreenMail members in the form of cash incentives to receive and open mail in their GreenMailbox. Member privacy is a top priority--no member data is ever disclosed to third parties. GreenMail is a privately held company founded by Richard Irwin, a veteran of the direct marketing industry, and Chris DeCock, a veteran of the software development industry. For more information, visit http://www.greenmail.com.
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